The Power Of Pull

What makes email, Facebook, and Google so valuable? Answer: Visiting them is largely unprompted, notwithstanding the synapses that fire in your brain that make you check your email, your Facebook feed, or decide to research something on Google. In other words, people pull content themselves, rather than having that content be pushed -- or foisted -- upon them. The best way of looking at consumer web applications is as a complex stack of ?pulls? and ?pushes.? Lest these terms be confused with an earlier generation of push: a ?pull? is an unsolicited action by a consumer, whereas a ?push? is a solicitation by a seller/producer. �The consumer ultimately ?pulls? from a mobile phone or computer. Everything else is ?pushed? to the consumer, through ads, e-mails or other marketing efforts from companies eager to get business and traffic.

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