Sam Lessin Pitches The Facebook Timeline

Because Facebook Timeline is rolling out to the public in the coming weeks, Facebook brought in press last week to do a "deep dive" on this new visual way of organizing our online social lives. Because I (surprisingly) fit that designation I sat down with the person primarily responsible for Timeline, Facebook Product Manager and Drop.io co-founder Sam Lessin, and Facebook's Michael Kirkland last week and went through every possible question I had about the Facebook Timeline, except for maybe, "Why doesn't Facebook think people will be hesitant to express negative events, like the death of a family member, on Facebook Timeline?." (I honestly didn't think about it at the time, but I think the answer would probably be that eventually we'll get used to expressing all milestones, whether negative or positive, through social media.)

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